By Rick Boxx
成為一個有果效的職場宣教士 我們必須牢記一件事: 我們的工作就是基督馨香之氣最佳的廣告，我們就是耶穌基督最佳的代言人。
本文版權為正直資源中心（Integrity Resource Center, Inc.）所有。本文獲得授權改編自「瑞克．博克思的正直時刻Integrity Moments with Rich Boxx」。這系列的文章是以一個基督徒的觀點評論職場的正直議題。
你覺得為什麼大部分的消費者都對廣告內容和所說的話抱持懷疑的態度？ 為了要銷售公司的產品或是服務，你是否曾經被試探說誇大其辭的話？你自己是否被廣告所宣稱的誇大言詞誤導過？當時你感覺如何？ 在工作上，我們會用文宣、媒體或是網路廣告推廣我們的產品和服務。相同地，你覺得身為一個基督徒，要如何推廣耶穌基督？ 在職場上成為耶穌基督的大使，是一個活的廣告。你覺得自己在這方面做得如何？分享你的經驗。如果你手上有聖經，想要查考更多關於這個主題的經文，請參考：利未記3章16節；民數記15章13節、28章27節；以賽亞書 3章18-24節；約翰福音12章3節；歌羅西書 4章5-6節
ADVERTISING: PLEASING AROMA, OR BAD ODOR?
By Rick Boxx
It seems the typical consumer holds a high level of skepticism toward advertising. According to the results of a study published on a marketing website, more than three in every four consumers – over 75 percent – believe most of the claims made in advertisements, regardless of the communications medium utilized, are exaggerated or intentionally misleading.
The men and women surveyed also identified the five industries they trust the least: weight loss; beauty supplies; alcoholic beverages; financial services, and automotive, in that order. So when we see or hear TV and radio commercials, or read newspaper, magazine or online ads for products in these areas, we are more than likely to conclude, “I do not believe it.”
In the business and professional world, one of our challenges is to sell our organizations, as well as products or services we offer. Understandably, in this process, we want to do all we can to persuade the potential buyer to try what we have to offer. However, in the excitement of attempting to do this, we can easily fall into the trap of distorting the truth and deceiving customers for the sake of the sale.
For those of us who profess to be followers of Jesus Christ, such deception is very problematic. It diminishes the image we seek to establish as sincere, genuine ambassadors – representatives – for Christ in the marketplace. It also undermines our evangelistic effectiveness. Why would someone take seriously our efforts to communicate the truth and reality of Jesus if they cannot even believe what we say about the tangible products and services our companies provide?
Think of it this way: When you walk into a room and are greeted by a pleasant aroma, how does that make you feel? Does that make you want to remain there for a while? How about stepping into a room that is filled with an offensive odor? You desire to get out of there as quickly as possible, right? It is interesting that the Bible addresses this very specifically:
Is our “aroma” pleasant or repulsive? In the New Testament, 2 Corinthians 2:15 teaches that whether we are aware of it or not, we present an “aroma” to everyone we encounter: "For we are the aroma of Christ to God among those who are being saved and among those who are perishing." Think about you walking into a café and being greeted by pleasing coffee aromas, or a florist shop where the delicate fragrances of flowers beckon for your attention? As followers of Christ, we should strive to have the same impact on those with whom we work and encounter every day in the marketplace.
Our “scents” will not make sense to some. Certainly there are those who are offended by the mere mention of Jesus Christ. That is not our problem. But when we interact with people and they discover we are His followers, we should try to leave a favorable impression. “Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect, keeping a clear conscience, so that those who speak maliciously against your good behavior in Christ may be ashamed of their slander” (1 Peter 3:15-16).
To be effective ambassadors for Christ we must remember that even our business advertisements can serve to bring the aroma of Christ. Because they represent the values we embrace and what we believe.
Copyright 2016, Integrity Resource Center, Inc. Adapted with permission from "Integrity Moments with Rick Boxx," a commentary on issues of integrity in the workplace from a Christian perspective. His new book, Unconventional Business, provides “Five Keys to Growing a Business God”s Way.”
Why do you think many consumers are so skeptical of advertising content and claims? In the interest of trying to persuade someone to buy a product or service you or your company offered, have you ever been tempted to overstate what it could do? Or have you been “victimized” by misleading advertising promises? How did that make you feel? What connection do you think there is – or should be – between the faith we have in Jesus Christ and how we represent the products and services we offer in business through advertising, whether in print, through broadcast media, or even over the Internet? How do you react to the idea of being an “ambassador for Jesus Christ” – that you are a walking, talking advertisement, positive or negative, for Him? Explain your answer.NOTE: If you have a Bible and would like to read more about this subject, consider the following passages: Leviticus 3:16; Numbers 15:13, 28:27; Isaiah 3:18-24; John 12:3; Colossians 4:5-6